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NBA Pairs Up With Diageo; Crown and Ciroc Get Major Play – AdAge.com


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NBA Pairs Up With Diageo; Crown and Ciroc Get Major Play
AdAge.com
The NBA will announce today it has signed Diageo to a multi-year deal as exclusive spirits sponsor. Under the agreement, Sean "Diddy" Combs and Diageo's Ciroc premium vodka will become "The Toast of the NBA." Starting with the current 2013-2014 
CIROC Ultra Premium Vodka Scores NBA PartnershipBevNET.com
Diddy's Ciroc Vodka Partners With The NBAReal Talk NY
Diageo And The NBA Announce Multiyear Marketing PartnershipPR Newswire (press release)
BallerStatus.com
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